Every brand has stories to tell. I bring them to life.
I partner with the world's most respected companies and organizations to develop integrated content marketing programs and create a rich variety of cross-platform content that informs, engages, and drives action.
From crafting concise tweets to building brand newsrooms, I've worked in every aspect of content at every scale. In addition to leading amazing creative teams, I script long- and short-form videos, produce podcasts, create social campaigns, plan panels and develop event activations. I help companies refine and reinvent their brand identities, messaging and narratives. I launch sponsorship campaigns around global sporting events. And I write and edit content ranging from social posts to explainer videos to feature articles.
I especially love working with brands that are committed to sustainability, social responsibility, and making a positive impact in the world.
Here's some of my work.
I partner with the world's most respected companies and organizations to develop integrated content marketing programs and create a rich variety of cross-platform content that informs, engages, and drives action.
From crafting concise tweets to building brand newsrooms, I've worked in every aspect of content at every scale. In addition to leading amazing creative teams, I script long- and short-form videos, produce podcasts, create social campaigns, plan panels and develop event activations. I help companies refine and reinvent their brand identities, messaging and narratives. I launch sponsorship campaigns around global sporting events. And I write and edit content ranging from social posts to explainer videos to feature articles.
I especially love working with brands that are committed to sustainability, social responsibility, and making a positive impact in the world.
Here's some of my work.
Websites
NewYork-PresbyterianFor the development and launch of NewYork-Presbyterian's digital storytelling platform, Health Matters, I worked with a team of designers, journalists and photographers to bring the hospital and its achievements to life. In 2017, Health Matters won “Best Series of Articles” and “Best New Digital Publication - Design” at the Content Marketing Awards.
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PespsiCoHow does a CPG company compete with startups and Silicon Valley to attract top STEM talent? By speaking their language. As creative director for a new stories section that's part of of the PepsiCo Careers site, I introduced fresh storytelling approaches that live at the intersection of brand and consumer journalism.
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Boston Consulting GroupWorking with BCG partners around the world, I led a team that developed and wrote more than 250,000 words of thought-leadership content for the relaunch of the Boston Consulting Group website. My team also partnered with a brand agency to shape the new look and feel of the site and to create a wealth of visual assets.
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Annual & Sustainability Reports
As creative director for specialty insurer Argo Group, I partnered with its communications team to evolve the company's annual report from a traditional print format to the foundation of an innovative, digital-first marketing campaign. In addition to providing creative direction I worked closely with stakeholders from brokers to the CEO, conducted on-camera interviews, and wrote the majority of content. In 2020 I led the development of the first Argo Group sustainability report.
Argo Group 2020 ESG Report
Argo Group 2019 Mid-Year Report
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Argo Group 2017 Annual Report
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Editorial DirectionAs editorial director for branded publications, I've commissioned and edited hundreds of stories, working with the industry's top writers, photographers and illustrators. I've also overseen award-winning launches and redesigns, and helped magazines evolve from print to digital platforms.
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USAA Magazine
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Four Seasons Magazine
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My Ford Magazine
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Sponsorship Campaigns
In 2017, Argo Group asked for a campaign to unify its sponsorships of The America's Cup, The Volvo Ocean Race and the Formula E Championship. My answer: No Risk, No Reward, a campaign that highlights shared values of innovation, teamwork and sustainability, and showcases the importance of inclusion in both business and sports. The campaign was supported by a diverse array of content, including a video about women in the Volvo Ocean Race that won Platinum at the 2019 AVA Digital Awards.
Brand Strategy
PhotobucketTo support the 2019 relaunch of Photobucket and help reestablish it as the premier hosting and storage solution, I created a thought leadership strategy designed to ensure consistent messaging, drive and elevate awareness, and position its new CEO as an industry expert. The strategy also proactively addressed missteps by previous leadership.
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NavigatorsJust prior to its 2019 acquisition by The Hartford, Navigators asked me to create from scratch an overarching brand narrative that would encompass the company's history, mission and beliefs – while also providing consistent messaging and language for use across all of its communications.
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PaceAlong with Gordon Locke and Molly Gentile, I published the 2018 Pace white paper Brand + Talent: The Impact of Employee Storytelling Experiences on Brand Health, which shows through data, research and examples how giving its employees the freedom to express their experiences can help a brand increase its public sentiment.
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