Every brand has stories to tell. I bring these stories to life.
I partner with the world's most respected companies and organizations to create content that informs, engages, and drives action.
I build brand newsrooms and lead amazing creative teams. Help companies refine and reinvent their brand identities and messaging. Script long- and short-form videos. Produce podcasts. Create social campaigns and email campaigns. Plan panels and develop event activations. Develop sponsorship campaigns. And develop and write content ranging from video scripts to feature articles to corporate reports.
Past and present clients include 3M, Amazon, Argo Group, Boston Consulting Group, Caesars Entertainment, Ford, Four Seasons Hotels and Resorts, Harvard Business Review, JPMorgan Chase Bank, PepsiCo, USAA and Verizon. I also work with creative agencies around the world.
I partner with the world's most respected companies and organizations to create content that informs, engages, and drives action.
I build brand newsrooms and lead amazing creative teams. Help companies refine and reinvent their brand identities and messaging. Script long- and short-form videos. Produce podcasts. Create social campaigns and email campaigns. Plan panels and develop event activations. Develop sponsorship campaigns. And develop and write content ranging from video scripts to feature articles to corporate reports.
Past and present clients include 3M, Amazon, Argo Group, Boston Consulting Group, Caesars Entertainment, Ford, Four Seasons Hotels and Resorts, Harvard Business Review, JPMorgan Chase Bank, PepsiCo, USAA and Verizon. I also work with creative agencies around the world.
Websites
NewYork-PresbyterianFor the development and launch of NewYork-Presbyterian's digital storytelling platform, Health Matters, I worked with a team of designers, journalists and photographers to bring the hospital and its achievements to life. In 2017, Health Matters won “Best Series of Articles” and “Best New Digital Publication - Design” at the Content Marketing Awards.
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PespsiCoHow does a CPG company compete with startups and Silicon Valley to attract top STEM talent? By speaking their language. As creative director for a new stories section that's part of of the PepsiCo Careers site, I introduced fresh storytelling approaches that live at the intersection of brand and consumer journalism.
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Boston Consulting GroupWorking with BCG partners around the world, I led a team that developed and wrote more than 250,000 words of thought-leadership content for the relaunch of the Boston Consulting Group website. My team also partnered with a brand agency to shape the new look and feel of the site and to create a wealth of visual assets.
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Annual & Sustainability Reports
As creative director for specialty insurer Argo Group, I partnered with the company's communications team to evolve its annual report from a traditional print format to the foundation of an innovative, digital-first marketing campaign. I also led the development of the first Argo Group sustainability report in 2020.
Argo Group 2020 ESG Report
Argo Group 2019 Mid-Year Report
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Argo Group 2017 Annual Report
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Editorial DirectionAs editorial director for branded publications, I've commissioned and edited hundreds of stories, working with the industry's top writers, photographers and illustrators. I've also overseen award-winning launches and redesigns, and helped magazines evolve from print to digital platforms.
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USAA Magazine
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Four Seasons Magazine
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My Ford Magazine
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Sponsorship Campaigns
When Argo Group asked for a global campaign to unify its sponsorships of The America's Cup, The Volvo Ocean Race and the Formula E Championship, I responded with No Risk, No Reward, a campaign that highlights innovation, teamwork, sustainability and inclusion. The campaign's video Sea Change, about women competing in the Volvo Ocean Race, won Platinum at the 2019 AVA Digital Awards.
Brand Strategy
PhotobucketTo support the 2019 relaunch of Photobucket and help reestablish it as the premier hosting and storage solution, I created a thought leadership strategy designed to ensure consistent messaging, drive and elevate awareness, and position its new CEO as an industry expert. The strategy also proactively addressed missteps by previous leadership.
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NavigatorsJust prior to its 2019 acquisition by The Hartford, Navigators asked me to create from scratch an overarching brand narrative that would encompass the company's history, mission and beliefs – while also providing consistent messaging and language for use across all of its communications.
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PaceAlong with Gordon Locke and Molly Gentile, I published the 2018 Pace white paper Brand + Talent: The Impact of Employee Storytelling Experiences on Brand Health, which shows through data, research and examples how giving its employees the freedom to express their experiences can help a brand increase its public sentiment.
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